Founders: Garrett Camp, Geoff Smith, Justin LaFrance and Eric Boyd
Industry: Content Discovery
Year Founded: 2001
Year Defunct: 2018
StumbleUpon was founded in November 2001 by Garrett Camp, Geoff Smith, Justin LaFrance and Eric Boyd during Garrett's time in graduate school at the University of Calgary. The idea of creating a company was established before the content: of the five or six ideas for products, StumbleUpon was chosen. Garrett describes in a BBC interview the moment for him in which he felt the company had really taken off: "When we passed the half a million mark (in registered users), it seemed more real."
StumbleUpon was a discovery and advertisement engine (a form of web search engine) that pushed web content recommendations to its users. Its features allowed users to discover and rate Web pages, photos and videos that are personalized to their tastes and interests using peer-sourcing, social-networking and advertising (sponsored pages) principles.
The popularity of the software attracted Silicon Valley investor Brad O'Neill to take notice of the company and assist with a move to San Francisco, as well as bringing in subsequent fund-raising totaling $1.2 million from other angel investors including Tim Ferriss, Ram Shriram (Google), Mitch Kapor (Mozilla Foundation), First Round Capital and Ron Conway.
StumbleUpon was owned by eBay from May 2007, when it was acquired for $75 million until April 2009, when Garrett Camp, Geoff Smith and several investors bought it back. It was shut down in 2018 in favor of a new discovery platform called Mix.
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.: Tear away label
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