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Klout Crewneck Sweatshirt

Regular price $44.99

Founders: Joe Fernandez, Binh Tran

Industry: Social Media Analytics

Year Founded: 2008

Year Defunct: 2018

Klout was a website and mobile app that used social media analytics to rate its users according to online social influence via the "Klout Score", which was a numerical value between 1 and 100. In determining the user score, Klout measured the size of a user's social media network and correlated the content created to measure how other users interact with that content. Klout launched in 2008.

Klout used Bing, Facebook, Foursquare, Google+, Instagram, LinkedIn, Twitter, YouTube, and Wikipedia data to create Klout user profiles that were assigned a unique "Klout Score". Klout scores ranged from 1 to 100, with higher scores corresponding to a higher ranking of the breadth and strength of one's online social influence. While all Twitter users were assigned a score, users who registered at Klout could link multiple social networks, of which network data was then aggregated to influence the user's Klout Score.

Several objections to Klout's methodology were raised regarding both the process by which scores were generated, and the overall societal effect. Critics pointed out that Klout scores were not representative of the influence a person really has, highlighted by Barack Obama, then President of the United States, having a lower influence score than a number of bloggers. Other social critics argued that the Klout score devalued authentic online communication and promoted social ranking and stratification by trying to quantify human interaction. Klout attempted to address some of these criticisms, and updated their algorithms so that Barack Obama's importance was better reflected.

The site was criticized for violating the privacy of minors, and for exploiting users for its own profit. John Scalzi described the principle behind Klout's operation as "socially evil" in its exploitation of its users' status anxiety. Charles Stross described the service as "the Internet equivalent of herpes," blogging that his analysis of Klout's terms and conditions revealed that the company's business model was illegal in the United Kingdom, where it conflicted with the Data Protection Act 1998; Stross advised readers to delete their Klout accounts and opt out of Klout services.

Klout was criticised for the opacity of their methodology. While it was claimed that advanced machine learning techniques were used, leveraging network theory, Sean Golliher analysed Klout scores of Twitter users and found that the simple logarithm of the number of followers was sufficient to explain 95% of the variance.

Lithium Technologies, who acquired the site in March 2014, closed the service on May 25, 2018.

Modern sweatshirt, providing comfort with style. Soft cotton and high quality print make it instantly loved by all who wear it.

.: Stylish fit
.: 80% Soft cotton; 20% Polyester (fibre content may vary for different colors)
.: Medium Heavy fabric (9.9 oz/yd² (280 g/m²))
.: Tear away label
.: Runs true to size

.: Classic fit
.: 55% Cotton; 45% Polyester (fibre content may vary for different colors)
.: Medium fabric (7.5 oz /yd² (254 g/m²))
.: Tear away label
.: Runs bigger than usual